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Google Business Solutions

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Google AdWords

            Advertise your business on Google and reach new customers.

Your ads can appear when people search Google or visit our network of partner sites.

Google AdWords is our advertising solution that lets businesses such as yours promote their products and services alongside or above Google.com search results.

adwords google

AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under 'Sponsored links' in the side column of a search page, and may also appear in additional positions above the free search results. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on Display Network sites in the growing Google Network. And, you can choose the exact Display Network placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

You can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.

Google Base

            Google Base is a place where you can easily submit all types of online and offline content, which we'll make searchable on Google (if your content isn't online yet, we'll host it for you). You can describe any item you post with attributes, which will help people find it when they do related searches.

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- Cost: Free

- How to Submit: You can submit information about all types of online and offline content to Google Base via a data feed or Google Base API.

- Languages: Google Base is currently available in English and German interfaces.

- Reach: Items you submit to Google Base might be found on Google properties like Google or Google Maps.

- How it's different: Google Base enables you to add attributes describing your content, so that searchers can easily find it. The more popular individual attributes become, the more often we'll suggest them when others post the same items. Similarly, items that become more popular will show up as suggested item types in the Choose an existing item type drop-down menu.

Google AdSense

            Earn revenue from your website.

AdSense delivers ads precisely targeted to your site, helping you earn revenue from your website.

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You want to make more money from advertising, but you don't want to serve untargeted ads to your users. Google AdSense™ solves this problem by automatically delivering text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

When you display Google ads on your website, you'll be maximizing your revenue potential. Google places relevant CPC (cost-per-click) and CPM (cost per thousand impressions) ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over AdSense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

DoubleClick for Publishers

            Sell, schedule, deliver, and measure your directly-sold and network-based ad inventory.

There are two option :DoubleClick for Publishers Small Business and DoubleClick for Publishers.

DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing online advertising business.

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Features :

- Ad trafficking and delivery

Control when, where, and to whom, your ads appear. Use flexible delivery controls to deliver ads how you and your advertisers want to see them.

- Inventory management

Define inventory at granular levels to match how you sell your site's ad inventory. Flexible inventory set-up and targeting expand your array of sales opportunities.

- Revenue optimization

Enable real-time competition between Google AdSense, third-party ad networks, and other non-guaranteed advertisers for any inventory on your website. DFP Small Business will optimize your revenue by automatically selecting the highest paying ad.

- Granular reporting

Fast, flexible and robust reporting enables you to measure campaign delivery and uncover new opportunities.

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Website Optimizer

            Build effective websites & Automatically test different site content in order to maximize visitor conversion rates.

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Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

Google Friend Connect

            Grow viral traffic to your site. Add social features to get more people engaging more deeply with your website -- and with each other.

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google friends

Google enterprise search solutions

            Maximize website ROI and internal productivity with Google-powered search for your website or intranet.

Google Search Appliance improves search experience with Dynamic Navigation. 

- Familiar and easy to use – Intuitively recognized by people around the world, so that visitors use search to find what they need.

- Highly relevant results – Google's search engineering leadership ensures accuracy, speed, and relevance.

- High ROI – Maximizes your site's ROI by increasing website conversions and reducing support costs.

- Secure – Ties into your single sign-on system to securely search across password-protected content.

Why more websites are powered by Google search than by any other search solution:

- Improved visitor experience – Give your visitors what they want – the right results.

- Increased conversions – Google customers have increased conversions by up to 20%.

- Reduced support costs – Google customers have reduced support call volumes and call duration by up to 10%.

Google Checkout

            Offer a convenient checkout method and increase sales by driving more traffic and higher conversions.Google Checkout is a fast, secure checkout process that helps increase sales by bringing you more customers and allowing them to buy from you quickly and easily with a single login.
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- Attract new leads.
Google Checkout users click on ads 10% more when the ad displays the Checkout badge, meaning more traffic to your site.

- Convert more sales.
A fast, convenient checkout process helps Google Checkout users convert 40% more than shoppers who have not used Checkout before.

- Protect yourself from fraud.
Checkout's Payment Guarantee protects 98% of Checkout orders on average – when an order is guaranteed, you get paid even if it results in a chargeback.

Google Analytics

            Analyze website traffic. Use easy-to-understand reports to make measurable improvements to marketing campaigns and websites.

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Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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