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Successful & Killer Facebook Business Pages

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The fan page for popular potato chip brand Pringles stands out mostly for its great use of video. While Pringles has created an inviting laid back tone, and managed to engage fan via reviews, discussions, and original interactive games, the most notable aspect of the page is definitely their use of video.

Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral content.


coka cola

The Coca-Cola fan page seems generic at first glance, but upon closer inspection it is really a testament to the brand’s commitment to user participation. First, Coca-Cola has taken the unorthodox step of displaying user created content in their main page Wall feed by default, something that most brands shy away from. That means that the page is really powered by user generated content, good and bad. That’s a bold move for Coca-Cola, but one that really demonstrates their interest in getting fans involved with the brand.

Another way that Coca-Cola stands out, is their approach to photo albums. Many companies simply incorporate an album of product pictures and call it a day, but Facebook offers companies a chance to get creative with photos, and Coca-Cola realized that. They have a number of albums showing off the product, workers at the company, photos of Coke fans, pictures of Coke products from all around the world, and pictures of old Coke nostalgia. Coke knows that their brand is an icon and people don’t just interact with their product by drinking it — they actually collect it. Their photo albums reflect that.



Starbuck is clearly dialed in to the world of social media, and that is reflected in the Starbucks fan page. The page incorporates great videos, varied content, and has active engagement with the fans. But what makes it truly exceptional, is its use of status updates.

More importantly, though, the content is varied, fun, and interesting. Their updates share videos, blog posts about all aspects of coffee — and not just on the official company blog — including how to grow coffee beans, articles about Starbucks and Starbucks employees. The tone of each update is informative and casual, and even their product updates are kept varied enough to remain interesting, for example, by offering up reviews of new music or books for sale in their cafes. As a result, the quality status update content has led to a very engaged fan base, with every update receiving thousands of comments.

Red Bull


Red Bull Energy Drink has been developed for people who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle. In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.

The Red Bull fan page is easily one of the best on Facebook simply because it has been able to break out of the typical fan page mold by providing fun content that encourages fans to interact with and ultimately connect with the brand. Their uniqueness is captured in their innovative incorporation of Twitter into their Facebook fan page. Integrating a Twitter stream is not special on its own, but Red Bull doesn’t just pull in tweets from their official corporate account, as you might expect most brands do. Instead, Red Bull has aggregated tweets from sponsored athletes like skateboarder Ryan Sheckler and snowboarder Shaun White and included them directly in their Facebook presence. Associating themselves with popular athletes, and letting fans connect to those athletes on a separate social network (i.e., not boxing them in) gives Red Bull some instant cool points.


McDonald's facebook

Content of MacDonald’s Page posted on or through the Facebook platform, including, but not limited to; advertising units, comments, the page, status updates, or in a tab is subject to change and valid at participating McDonald’s restaurants only.
Information individuals share with the community on or through the Facebook platform, including, but not limited to; comments, wall posts, by “Liking” this page, or by “Liking” any social object maintained by McDonald’s, may be re-posted on or through the Facebook platform by the McDonald’s U.S. Facebook team in accordance with Facebook’s Terms & Conditions.
McDonald’s claims no liability in any way connected to the use of or access to this McDonald’s Facebook page or any social “Like” objects created by McDonald’s.

Pizza Hut

pizaa hut facebook

For 50 years, Pizza Hut has been giving you the pizza you love—and we love doing it!
Pizza Hut began with two brothers borrowing $600 from their mom to start a pizzeria. What started out small has now become the biggest pizza company in the world. And every step of the way, we’ve remained committed to making the best food and providing the highest level of service.
We like coming up with great-tasting products and exciting promotions because, at Pizza Hut, we’ve always known that you are what’s most important. That’s probably why we were ranked #1 in customer satisfaction among national pizza chains in 2008. We know what you want and we’ve made it faster and easier to get it!
• Download our Ordering App and place your order directly from Facebook
• Order online at
• Order with your cell phone

Ben & Jerry’s

ben & jerry facebook

Ben Cohen and Jerry Greenfield, friends since the 7th grade, opened their Ben & Jerry's ice cream shop in a renovated gas station in downtown Burlington, Vermont, on May 5 1978.

Ben & Jerry’s is definitely one of the more creative pages around in Facebook. To promote its Flipped Out ice cream, it has created a Facebook application that allows you to flip your text like that: s,ʎɹɹǝɾ & uǝq (ben & jerry’s). This sends other people questioning, “how did you do that?” and guess where the fingers point to? Definitely Ben & Jerry’s!


adidas facebook

The Adidas fan page offers all the usual attributes of a strong page: active fans, a branded application, lots of content variety, plus, good video, pictures and notes. That’s all good stuff, but what really makes them stand out is the way they use their page’s tools to promote their other social media and advertising campaigns.

Running a contest on Facebook brings variety to a page’s content, engages fans, and has the ability to directly increase the company’s revenue by introducing new customers to the brand. Lots of brands attempt to promote campaigns on Facebook, but there are only a few that I have seen do it well. Adidas is one of those brands.


iTunes facebookiTunes promotes different music and short MTV to entice buyers. Well, such advertisements are always welcome and are normally flooded with thousands of likes and comments. Who doesn’t like to be updated with the latest and coolest music?

There is a whole load of treasure under its “Featured” tab. Share a song through Facebook and easily receive podcast updates with the iTunes page. New to iTunes? Not to worry. They have a series of tutorial videos right on its page. A smart move to acquire more users through Facebook. And best of all, just by becoming a fan, you get 20 free songs. Isn’t this rewarding?

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