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Top Tips For eBay Small Business Success

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Don’t Just Sell – Educate

         Stand out from competitors by becoming a resource and not just a retailer. Create an email newsletter, blog post or Facebook Fan Page targeting your customers and fellow enthusiasts.

Provide useful information and resources to people engaging in [your chosen field] as a job or a hobby.

Positive Reviews

         To succeed on eBay, focus on getting as many positive reviews as possible because that’s what brings the new customers’ confidence in your product as well as in you as a seller.

Personally reach out to each one of your [customers] and ask for a review. Another thing you should do is help [to make] the buying decision easier with good pics, well-written descriptions and detailed shipping and payment options.

Service Can Always Add to Your Unique Value Proposition

         If competitors are selling the same or very similar products, focus on what can differentiate yourself: service. One of the greatest complaints people have about purchasing things online (especially eBay) is ambiguity and difficulty [making] contact.

Make yourself accessible and your company personal. Add a unique “voice” to your copy to create more rapport and get back to people quickly.

Branch Out All Over

         you branch out to other ecommerce platforms in order to expand your business. Don’t just list your products on eBay, post other ones on Craigslist, Amazon and, when the time is right, create your own site. Make sure when you’re posting to put in your utmost effort. If your listing looks genuine, has high-quality pictures and all the information, buyers will pay more.

Tell Great Stories to Differentiate

         Your customers don’t want a drill, they want to hang something on the wall.There’s nothing all that interesting about an auto part, but a father/son fixing up an old vehicle together, or a grandpa restoring an old truck before his granddaughter turns 16 is compelling.

Show Your Expertise With Video

         Share videos about the products you sell and tips that you can offer to potential buyers. People like to know who they’re buying from, especially with online stores.

It also gives you a chance to share your knowledge and build trust at the same time.

Stand Out from the Crowd

         If you know the product you are selling well and have a good customer base already, try creating some YouTube testimonials and learning videos about the item you are selling.

Be the “expert,” not just another store front.

More Info Creates Trust

         The scary part about buying online is that you never know exactly what you are getting. Give more information about the product than they’d be able to get anywhere else.

Provide transparent reviews, more pictures, 360-degree tours, technical information and all the info they’d ever want to know before making a purchase. Being this type of resource will make your retailer a trusted source online.

Instead of Customers Coming to You, Go to Them

         By monitoring relevant keywords and setting up alerts through platforms like Hootsuite, Google Alerts and SocialMention, you can find potential customers who have a need for the products you are selling. By monitoring who is talking about restoring cars, you have the opportunity to add to the conversation, direct them to your store and hopefully make a sale.

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